Beyond data: Developing product intuition from qualitative user behaviorI was incredibly excited in October 2021. We had been crafting a data research platform for analysts since August 2021, and Data Narratives…Jul 7, 2022Jul 7, 2022
You built it, but would they use it: The story of my first year at BetafiI joined Betafi as an engineering intern to develop their mobile app in April 2021, as my bachelor’s degree was about to end in 2 months. I…Jul 5, 2022Jul 5, 2022
Finding the Beta: What Rock Climbing can Teach us about Product DevelopmentA lot of people ask us about the meaning of the name “Betafi.” The party line on the matter is simple enough: our ambition is to help…Jul 4, 2022Jul 4, 2022
Test right to build right. Here’s how Betafi helps you test your mobile prototypes the right way.Remember those times when usability testing was done in person? With one camera facing the participant and another pointed at the screen so…May 24, 2022May 24, 2022
Demo less, listen more and some tips founders can learn from UX researchersAs a founder, we all thrive to build products that solve real problems for our customers. During the early days, quickly understanding…May 24, 2022May 24, 2022
How to conduct effective usability sessions to test the product rather than testing the userUsability testing is a critical part of the product development process as it is always better to test the product rather than testing the…May 24, 2022May 24, 2022
Betafying Betafi: How our struggles with taking notes led us to build ‘Moment’ that bookmarks…We strive to build Betafi so our users can conduct engaging one-on-one conversations with their customers to collect timely, valuable…May 24, 2022May 24, 2022
Betafying Betafi: How user feedback on our design prototypes helped shape Betafi’s user interview…During one of our weekly meetings, we spent hours debating the right design treatment for our upcoming live session experience revamp. Each…May 24, 2022May 24, 2022
