As a founder, we all thrive to build products that solve real problems for our customers. During the early days, quickly understanding these problems to crack the PMF is our highest priority. This quest results in having conversations with potential customers, stakeholders, friends, family — basically anyone willing to chat…

Usability testing is a critical part of the product development process as it is always better to test the product rather than testing the user. While usability testing is important, it is surely not easy. …

We strive to build Betafi so our users can conduct engaging one-on-one conversations with their customers to collect timely, valuable feedback. As a founder of an early stage start-up, I conducted plenty of user interviews to ensure we were building Betafi backed by customer insights. As I went into these…

During one of our weekly meetings, we spent hours debating the right design treatment for our upcoming live session experience revamp. Each of us had different opinions about the best way to balance adding new features without introducing information overload for the moderator. We paused and thought that it was…